How
Intrinsic Branding Changes Everything
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We challenge the myth that only the G-7 builds great brands.
We coach organisations to stop treating branding as cosmetic, and start using it as a neuroscience-backed, integrated system that drives scale, pricing power, and reputation.
Whether you're building or rebuilding, we help turn your employees into brand ambassadors, for impact that lasts.
OUR VISION
We turn Employees into
Brand Ambassadors
OUR VALUES
Clarity
We sharpen thinking, bring focus to brand choices, messages and direction.
AUTHENTICITY
We build brands that
reflect real beliefs, not borrowed postures.
CRAFT
We shape every brand touchpoint with care, detail,
and discipline.
ALIGNMENT
We connect inner motivations
to brand tone, behaviours,
and culture.
CURIOSITY
We challenge assumptions, probe better, and unlock insight.
BOLDNESS
We stretch comfort zones to help brands grow with courage and conviction.
BRAND COACH
PRINCE PAUL is an accomplished Brand Coach who helps businesses build authentic brands from within. An IIM-A certified Brand Professional, Author, Systems Thinking Trainer (Haines Centre, USA), and former Major in the Indian Army, he brings deep HR and OD expertise. As the former Country Head at MaFoi, he guides founders and teams to align with purpose and build brand ambassadors.
Being interviewed by Mint
at The Pitch in Bangalore
Brand Building & Development
Certification Program – IIM Ahmedabad
Bootcamp at San Diego
with Systems Thinking Guru Steven Haines
Closely worked with MaFoi Founder and Chairman, K. Pandiarajan (KPR)
Innovative Teaching Program conducted at Padma Bhushan, Anna Hazare's School
With NCERT Chairman Emeritus,
Padma Vibhushan Prof Jayant Narlikar
Received the ‘Best Club’ award as Rotary President among 140 clubs in the District
Led a Strategic Planning Workshop
at Dubai Chamber of Commerce
Appreciation from Commandant MIRC,
for Officers Training Session
Best Practices in Teaching Conducted
for Principals of all Sainik Schools
NDA Alumni Veteran's Reunion
Alongside Kargil War Hero Col Lalit Rai,
my Former Instructor at NDA
As a Young Lieutenant at a war bunker
in Lam Valley (Nowshera Sector, J&K)
As a Major posted as Company Commander
at HQ MechInf Regimental Centre
As a Boarder from Std VI to XII
at Sainik School, Satara