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Go-to sources for foundational concepts, strategy, and philosophy:

Explore thought leadership and deep branding philosophies.

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01

Strategyzer Library

Especially "Value Proposition Design" and "Business Model Generation", essential tools for brand-positioning.

02

Books by Thought Leaders:

  1. “Building A StoryBrand” by Donald Miller (Messaging clarity)

  2. “How Brands Grow” by Byron Sharp (Evidence-based branding)

  3. “Brand Gap” by Marty Neumeier (Design meets strategy)

  4. “Kellogg on Branding” by the Kellogg School of Management

03

BrandZ and Interbrand Reports

They publish yearly rankings and deep dives into how top global brands build equity.

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