“ India’s time has come, but Indian brands must rise to the global stage."
~ Amitabh Kant
As the World's fastest growing major economy, India is no longer just the back office of the world. A booming startup ecosystem, and growing global interest, the opportunity is immense. But while manufacturing has matured under the Make in India movement, branding still lags behind.
Too many Indian businesses stop at being made in India. Few ask: is this being made for the world?
“Make for the world” is more than exports. It’s about building brands that resonate globally, in narrative, design, trust, and experience.
Here’s what it demands:
1. From Manufacturing to Meaning
Global consumers seek stories, not specs. Functionality must be matched by emotional relevance.
2. From Cost-Driven to Culture-Driven
Low prices may attract, but brand loyalty is built through values, purpose, and aspiration.
3. From Acceptable to Iconic
Global success demands a shift to design thinking, packaging finesse, digital maturity, and storytelling that transcends borders.
We are seeing early champions. Zoho has scaled as a globally respected software brand without venture capital. boAt has moved from affordable audio gear to lifestyle positioning. Amul is re-emerging on international shelves, not just as a product, but as a symbol of Indian resilience and self-sufficiency.
Amitabh Kant has often emphasized, “India’s competitiveness will not come from scale alone, but from innovation, design, and global branding.”
The next leap is clear. India doesn’t just need exports, it needs brands the world respects.